1919
(Before 1927 → Imported, filled abroad)
(Before 1927 → Imported, filled abroad)
Coca-Cola appears in Italy through imports.
These were bottles produced and filled abroad.
Target groups: expatriates and upper-class consumers
curious about American goods.
These were bottles produced and filled abroad.
Target groups: expatriates and upper-class consumers
curious about American goods.
Bottles and bottled: 1927
Bottles made by Vetreria San Paolo, Rome.
First authorized Italian bottling of Coca-Cola
by Società Romana Acque Gassose, Rome.
First authorized Italian bottling of Coca-Cola
by Società Romana Acque Gassose, Rome.
